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In 1886, Benjamin Briscoe established Briscoe Manufacturing Company in Detroit, Michigan, for the production of sheet metal products. He specialized in making radiators for thr new automobile industry
In 1904, Briscoe joined with Jonathan Maxwell to produce Maxwell-Briscoe automobiles. In 1912, Briscoe left for France to make the Ajax cyclecar. Production there was cut short when his factory was used for shell manufacturing during World War I. In 1914, Briscoe returned to the United States where he began producing Briscoe automobiles in Jackson, Michigan.
The 1914 and 1915 Briscoe automobiles had a four-cylinder engine and a lightweight body made of a compostion papier-mache material. Their most unusual feature was a single "cyclops" headlight set in the radiator shell, but this was soon abandoned because it was illegal in a number of states.
The seating arrangement in the 1915 Briscoe Roadster utilized a "cloverleaf" arrangement making it possible to carry three passengers.
Briscoe automobiles sales figures increased each year of production until 1920. Late in 1921, the Briscoe was renamed the Earl. The marque was discontinued in 1923.