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The strong demand for collector cars broke numerous world records and pushed total sales to over $100,000,000, at the 2006 Barrett-Jackson Scottsdale Event, which was held from Tuesday, January 17 – Sunday, January 22, 2006, at WestWorld. With record attendance inside the largest tent of its kind in the world, spectacular vehicles attracted high bids such as $4,320,000, including bidder?s fees, for a Futurliner Parade of Progress Tour Bus and $3,024,000 including bidder?s fees, for a 1954 Pontiac Bonneville Special concept car, during the 35th Anniversary Barrett-Jackson "World?s Greatest Collector Car Event."
The Barrett-Jackson Auction Company reaffirmed the interest in collecting cars with another record-setting year, which garnered an estimated $100,080,115 as of January 23, 2006, in sales compared to the $61,687,526 record set at the 2005 auction. A total of 1084 cars crossed the auction block during the nine-day event; all were sold at No Reserve. The 4,852 bidders representing all 50 states and 14 countries registered for a chance to own a vehicle. These bidders had a combined purchasing limit in access of $1,000,000,000.